North Korean Authoritative Government Essay

In this paper, I will attempt to explain why authoritarianism regimes such as the one in North Korea, still continues to govern even though the government is one of the more corrupted types of government still in existence today. The word authoritarianism is defined as, â€Å"a form of government in which the ruler is an absolute dictator (not restricted by a constitution or laws or opposition etc. )†(Word Net) There are currently many countries in our world that are not democratic societies. There are authoritarian regimes that still exist today. Probably one of the more well known authoritarian regimes is the government in North Korea. North Korea gained its independence from Japan in the year 1945. Kim Jong Il is currently the leader of North Korea. The mismanagement of economics through the 1990’s has made North Korea rely heavily on international aid to feed its population. North Korea has expanded their resources to help develop a military of about one million soldiers. Central Intelligence Agency) â€Å"North Korea’s long-range missile development, as well as its nuclear, chemical, and biological weapons programs and massive conventional armed forces, are of major concern to the international community. † (Central Intelligence Agency) The government in North Korea is a big part to blame for the economic struggles. In President Bush’s first State of the Union Speech he declared North Korea as part of the â€Å"Axis of Evil. † Presi dent Bush also went on to say his goal was, â€Å"†to prevent regimes that sponsor terror from threatening America or our friends with weapons of mass destruction. He singled out Iraq, Iran and North Korea, claiming these states â€Å"and their terrorist allies constitute an axis of evil arming to threaten the peace of the world. † (Fact Sheet) â€Å"The United States must act against these regimes by denying them the â€Å"materials, technology and expertise† to make nuclear, chemical and biological weapons and provide them to terrorists, Bush said. † (Fact Sheet) North Korea is currently a communist-state one-man dictatorship. Under a communist-state one-man dictatorship elections are held but there is nobody to run against the leader. For instance in September of 2003 there was an election held in North Korea. Kim Jong Il and Kim Yong Nam were the only nominees for the positions and nobody opposed them. (Central Intelligence Agency) The government controls the people. The government rules a lot of what the people of North Korea can do or say. For the executive branch in this country, Kim Jong Il has been the ruler since July of 1994. Kim Yong Nam is the president of its Presidium and he also has the responsibility of representing state and receiving diplomatic credentials. Central Intelligence Agency) As for the legislative branch, the ruling party approves a list of candidates who are elected without opposition, but some seats are held by minor parties. (Central Intelligence Agency) The judicial branch of North Korea consists of a central court, and the judges are elected by the Supreme People’s Assembly. The way this government is set up is very different than the way the democratic states are set up. In a democratic society the people get to vote for leaders and high ranking officials. While in these authoritarianistic regimes, the people have no say in who is going to run their country. There have been many North Koreans that have tried to escape either to China or South Korea. Few people have made it across the boarders safely. However, if they fail to escape and they are captured by the North Korean military they will be tortured or even executed in some cases. (Pearson Education) â€Å"North Korea, one of the world’s most secretive societies, has been accused of egregious human-rights violations, including summary executions, torture, inhumane conditions in prison camps, which hold up to 200,000 prisoners, and denial of freedom of expression and movement. Access to the country is strictly limited and North Korea’s domestic media is tightly controlled, making it difficult to substantiate the accusations. † (Pearson Education) I believe a huge part of why North Korea is actually still in existence is because the military has so much control on the people. Of course no country wants to start a war with North Korea because of their military strength and their nuclear weapons. â€Å"A number of stabilizing elements assist the regime’s efforts to maintain internal order. The society seems united in popular support for the party, and the people have a strong sense of national pride. Kim Il Sung, by all indications, truly is admired and supported by the general population. † (Federal Research Division Library of Congress: Pg 275) It is difficult for people that are from a democratic government to actually understand why authoritarianism governments work. Most all of the authoritarianism governments that I know have a strong following from their people. Whether the masses like the leader because he is helping the economy or helping a food shortage situation is another story. Personally I think these people in these countries are so afraid of what the leader might do to them or their family that they just do what they are told. Of course these people have never had it any other way. They don’t know what it is like to have a democracy. They don’t know what it is like to voice their opinion. The people in North Korea didn’t get to choose where they wanted to be born. If we had a free world I’m sure when some of those people realized that there are better governments in the world that won’t control your every move then they would leave the country. It is just not that easy for anyone to just get up and go to China or South Korea. People born into democratic societies should be thankful that they can enjoy the freedoms that they have, because there are other parts of the world where the idea of having rights is completely out of their control. There is no possible way the people can over throw the government in North Korea. North Korea has too strong of a military. One way the government will get overthrown is if it is done internally. The second way it will get overthrown is if they go to war with another country and they lose their power. â€Å"Indeed, research on Korean communism has become the pursuit of an avocation, meandering off the mainstream of contemporary social science. Most students of Korean communism have come under the influence, in varying degrees, of the lingering legacy of Kremlinology and the advancing model of Chinese studies. Following the general lines of development in Chinese studies in the 1960s and 1970s, research on Korean communism has shown an uneven advancement. On balance, research and knowledge concerning North Korea’s domestic politics and economy have developed more rapidly and significantly than the study of its foreign policy, which has remained neglected and underdeveloped. (Kim Pg:282) The economy in North Korea is struggling. Due to flooding and the lack of arable land, the people in North Korea are at a food shortage. Massive amounts of international food aid have allowed people of North Korea not to starve. Central Intelligence Agency) Mal-nutrition and poor living conditions still exist heavily in North Korea. As with everything else in the country, the government has the right to control the food and economic conditions. The religions that are practiced in this authoritarianism government are traditionally Buddhist and Confucianist, with some Christian and syncretic Chondogyo (Religion of the Heavenly Way. ) â€Å"Autonomous religions activities now are almost nonexistent; government sponsored religious groups exist to provide illusion of religious freedom. (Central Intelligence Agency) Like other authoritarianistic governments such as Cuba, Iran, Afghanistan, and Iraq until not to long ago, the regimes will last until somebody does something about it. The United States ended the authoritarianism regime in Iraq because we had enough military power to overtake Sadaam Hussein. The U. S. troops are still over in Iraq trying to force the Iraqi people into having a democracy. The Iraqi people that have voted so far on the new leader of their country is not a man that the United States wants to have them run their country. Sadaam Hussein would still be in power and have complete control of Iraq if the United States didn’t take him out of power. The military balance in South Korea is much stronger then North Korea. In case of another North Korean invasion, the South Korean military only has about 600,000 people while the north has around one million. However these numbers are misleading because of the fact that these numbers don’t include the superior training, equipment, and logistical support that the south has. Kang: Pg 262) â€Å"The South has outspent the North on defense in the last 15 years, if not longer. † (Kang: Pg 262) North Korea’s nuclear threats are a grave concern for South Korea and the rest of the world. The Soviets were building bombs in the 1950’s and China developed a nuclear bomb in the early 1960’s. North Korea didn’t start trying to assemble nuclear weapons until South Korea became a threat to them because they were overtaking North Korea in a lot of areas during the 1970’s. Kang: Pg 266) â€Å"North Korea’s significance to the world with a bomb is much greater than without a bomb. † (Kang: Pg 266)In conclusion, there are many reasons why the authoritarianism regime in North Korea is still up and running to this day. There is simply no way that anyone can overthrow the government unless it is done internally. The people located in these authoritarianism regimes usually like the leader, and agree to what he says. These people didn’t choose where they wanted to be born just like nobody in a democratic state had an opinion as to where they would like to be born. It is sad that most all of the money spent in North Korea is aimed toward building up a better military and not helping out with the economy or the food shortages. The only way these people know how to live is to be ruled by a dictator. Until the United States or some other world power takes down North Korea, the authoritarianism regime will continue to govern.

History of Accounting Essay

The name that looms largest in early accounting history is Luca Pacioli, who in 1494 first described the system of double-entry bookkeeping used by Venetian merchants in his Summa de Arithmetica, Geometria, Proportioni et Proportionalita. Of course, businesses and governments had been recording business information long before the Venetians. But it was Pacioli who was the first to describe the system of debits and credits in journals and ledgers that is still the basis of today’s accounting systems. The industrial revolution spurred the need for more advanced cost accounting systems, and the development of corporations created much larger classes of external capital providers – shareownersand bondholders – who were not part of the firm’s management but had a vital interest in its results. The rising public status of accountants helped to transform accounting into a profession, first in the United Kingdom and then in the United States. In 1887, thirty-one accountants joined together to create the American Association of Public Accountants. The first standardized test for accountants was given a decade later, and the first CPAs were licensed in 1896. The Great Depression led to the creation of the Securities and Exchange Commission (SEC) in 1934. Henceforth all publicly-traded companies had to file periodic reports with the Commission to be certified by members of the accounting profession. The American Institute of Certified Public Accountants (AICPA) and its predecessors had responsibility for setting accounting standards until 1973, when the Financial Accounting Standards Board (FASB) was established. The industry thrived in the late 20th century, as the large accounting firms expanded their services beyond the traditionalauditing function to many forms of consulting. The Enron scandals in 2001, however, had broad repercussions for the accounting industry. One of the top firms, Arthur Andersen, went out of business and, under the Sarbanes-Oxley Act, accountants faced tougher restrictions on their consulting engagements. One of the paradoxes of the profession, however, is that accounting scandals generate more work for accountants, and demand for their services continued to boom throughout the early part of the 21st century.

“Monologue for an Onion” by Suji Kwock Kim

Poetry is a wonderful vehicle for layering meaning through metaphor.   Kim, in â€Å"Monologue for an Onion† uses the simple action of peeling onion as a metaphor for complex and hurtful relationships between people.   She artfully weaves images and meaning between the action and the relationship it stands for. Generally, a metaphor is a comparison between two unlike things.   In this poem, the speaker is represented as an onion, which represents a person who is being victimized by the one who is cutting up the onion, the peeler.   This is the basic metaphor, but the levels go even deeper.   The metaphor is the action of peeling the onion by, presumably, another person.   This other person is the one with whom onion is in a relationship.   The action of the poem depicts the final confrontation in the relationship which ends in the tragic destruction of the onion.   It is as if the peeler, one person, actually consumes the other. First, the onion itself represents a person who is being torn apart or torn down. The first person point of view is that of the onion.   On the surface, the onion is apologizing for making the peeler cry.   Most people will tear up when peeling an onion from the acid it emits.   However, in this case, the onion is making an apology to the peeler for causing this reaction, though it can be interpreted as less than sincere. Like the onion, this first person speaker has several layers of herself that remain, for the most part and by her own choice, hidden from others’ view.   Only those that get close to the onion can get to know her innermost layers.   However, in this poem, the person whom the onion represents is being made to forcibly reveal her innermost layers to the peeler before she is ready.   She accuses the peeler from â€Å"†¦peeling away my body, layer by layer,† (line 3).   The relationship between these two individuals is of utmost importance when analyzing the poem’s presentation of the metaphor. According to the speaker, the peeler is intent on reaching the innermost part of her being.   Onions are composed of many layers and anyone who has peeled them apart layer by layer knows what a lengthy task that is.   The speaker knows what it is that the peeler seeks; â€Å"Poor deluded human:   you seek my heart† (line 6).   The speaker is clearly not ready to reveal her â€Å"secret core† which she claims to be a â€Å"pure union of outside and in† (line 5-6). It should be noted that union and onion differ by only one letter, possible indicating that the speaker feels at one with herself and her being and that the peeler is seeking a union, or oneness, with her by force.   Most people understand the love and pure, truthful emotions is not something that can be forced. This insistence by the peeler, and the references to blades and cutting actions reflect their violent and abusive relationship. The attitude of the peeler is very obviously one of frustration.   He has resorted to â€Å"chopping† and â€Å"slashing† as the poem progresses.   His intent is focused on getting to the core of his partner before she is ready to let him.   Here, the tears are not from the acid of the onion, but from her acidic refusal to let him get close to her. He is the type of individual that won’t take no for an answer.   He wants all of her, immediately, and is willing to resort to violence in order to get it. Though the reasons are not explicitly stated as to why she is not willing to allow him into her heart, her scorn for his attempts are obvious.   Her apology in the opening lines does not seem heartfelt, but rather sarcastic.   After all, would an onion apologize to the one that was tearing it apart?   Probably not.   Therefore, the apology is more than likely bitter.   She wants him to share the pain that she is feeling by his constant probing, by his â€Å"blade of fresh desire† (line 26) by his hunger â€Å"to know where meaning/Lies† (lines 20-21). However, one could also respond that many times the abused person in a relationship is made to feel like the violence was caused by her, that she made her partner anger.   In this case, the onion might have actually apologized in the past, but she is clearly at the end of her proverbial rope now.   She uses insults to refer to him, such as â€Å"poor deluded human† (line 6), â€Å"Idiot† (line 10), and â€Å"poor fool† (line 28).   She is no longer willing to allow this intrusion, this violence.   She says â€Å"Enough is enough† (line 15).   She does this even even if it means her own demise. The attitude of the onion, the speaker, is one of coldness, as if she really were an inanimate object.   Perhaps this pattern has repeated itself to the point that she is immune.   She does not beg or plead for him to stop, but chastises him for seeking something that he will never be able to find.   She calls his search a â€Å"fantasy† (line 12) and him a person who is â€Å"lost in a maze of chambers, blood and love† (line 29).   This is a metaphor within a metaphor because, ironically, she is describing him as a heart, which is exactly what he is seeking from her.   She, however, has tired of his senseless, emotionally draining, and possibly even violent demands for her entire being.   She offers herself up as a sacrifice, a martyr even, but never lets him into her core. The two individuals for which the peeling an onion metaphor are unique.   The onion is a person who has many aspects to herself, many of which she simply reserves for herself. She does not delude herself that true love or perfection exists.   She comments that â€Å"You must not grieve that the world is glimpsed/Through veils.   How else can it be seen?†Ã‚   (lines 16-17), meaning that everyone looks at others through their own glasses.   Their sight will different based upon those glasses or veils.   She understands this and refuses to give in to a society which is demanding that she be an open book. The partner, lover, in this poem does believe in these fantasies and is insisting that the speaker conform to this belief as well.   All the while he is violently attempting to plunder her soul, he is weeping.   Why?   The speaker surmises that he is weeping because he realizes deep down that his quest will be futile.   She offers that â€Å"ruin and tears your only signs of progress† (line 14-15).   All he has of her heart after his savage attack is â€Å"onion juice/Yellow peels, my stinging shreds† (lines 21-22) which are not signs of love and union, even though the peeler may rather have the onion’s â€Å"blood’ rather than nothing. The peeler, then, is really the one in pieces, not the onion.   The onion knows who she is and is secure in herself.   The peeler is the one â€Å"divided at the heart† (line 28).   She accuses him of forcing love, of not understanding love, and of not being true to himself, if he knows how to be true to himself:   â€Å"You are the one/In pieces.   Whatever you meant to love, in meaning to /You changed yourself: you are not who you are† (line 23-24). This poem creates a metaphor which compares peeling an onion to the destruction of a relationship between two individuals.   One of them is secret and the other demanding.   This combination can never last.   In the poem, the end is violent, ending with the â€Å"death† of the onion.   Sadly, all too many relationships end up this way.   Kim brilliantly uses this metaphor to portray the destructiveness of this type of relationship.   

A systematic stakeholder management approach in aviation construction Dissertation

A systematic stakeholder management approach in aviation construction projects - Dissertation Example mportance of Stakeholders 5.3.1 Research Question and Hypothesis 1 5.4 Impact of Project Stakeholders 5.4.1 Research Question and Hypothesis 2 5.5 Project Stakeholder Management 5.5.1 Research Question and Hypothesis 3 5.6 Summary Chapter 6: Conclusion, Recommendation, Limitations and further studies 6.1 Introduction 6.2 Conclusion 6.3 Recommendation 6.4 Further studies Reference Appendix Appendix A : Questionnaire ACKNOWLEDGEMENT I would like to thank my supervisor, Dr. XYZ, for all his ideas, discussions and support throughout the research that inspired me to complete my work. His dynamism, innovation and enthusiasm kept my struggles effective and in right direction. I would also express my gratitude to staff and members of Heriot-watt University for their guidance, assistance and support that helped in making this research work valuable. I am also thankful to all those who have contributed to completion and success of this research project. I am thankful to all the respondents, wh o have participated and offered their honest and candid opinions in the research surveys and interviews, and without their support and valuable inputs this research would not have completed. I would specially thank my academic colleagues and friends in Heriot-watt University whose valuable support through frequent discussions created conducive working environment to pursue research goals. Finally, I would express my sincere gratitude to my family and friends for their support which was a source of great strength for me during the research. Family gatherings, arranged during my stressed and work loaded time, helped me to enjoy outside the frame of my research. The love and support that my spouse expressed during the research is invaluable. He/she patiently listened to my monologues and... The research concluded that the most significant stakeholders with whom higher risks were associated were suppliers, clients and end users of the project. Due to their diverse and varying roles during the entire phases of the project and the tremendous risks associated with their demands and expectations, these stakeholders must be managed from very initial stages of the project. Another barrier to effective stakeholder management was lack of realization that as the project lifecycle progresses the changes have exponential negative impact on project outcomes. These changes towards the mid and end of the project cause significant increase in cost and delay the project timeline due to discoveries of stakeholder demands that should have been addressed in the initiation and planning stages of the project. The research revealed that planning, evaluation, closing and effective employment of tools and techniques for stakeholder management were the areas that needed improvement. This researc h is aimed to investigate the management of stakeholders in construction project in global aviation industry. The aim of this research is to †¢ Identify those stakeholders that are more crucial to the project management and devise a more proactive and focused approach in managing relationships with them. †¢ Determine which stakeholders influence project successful completion and thus developing a more systematic and concentrated risk management approach. †¢ Identify areas that require more concentration to improve project stakeholder management.

The Motivating Factors in the French Wars of Religion Essay

The Motivating Factors in the French Wars of Religion - Essay Example The essay "The Motivating Factors in the French Wars of Religion" discusses the socio-political situation created by the French Was of Religion in order to identify and interpret the traits of change in terms of human consciousness in every aspect of existence. The French Revolution though is considered as the most radical incident in the context of France’s social history, however, the background of the change was gradually being prepared for the early 16th century and the outbreak of the French Wars of Religion can be considered as one of the most important indications of the change. Though recognized as the Wars of Religion, however, in reality, they were actually French civil wars and religion became a driving engine. It has further been observed that â€Å"†¦ religion was not the only factor that contributed to the French Civil wars. Towns and provinces, which had long resisted the growing power of monarchical centralization, were only too willing to join the revolt against the monarchy. This was also true for the nobility, and the fact that so many of them were Calvinists created an important base of opposition to the crown. The French Wars of Religion presented a major constitutional crisis for France and temporarily halted the development of the French centralized state. The claim to a person’s loyalties by the ruling dynasty was temporarily suspended by loyalty to one’s religious beliefs†. The spread of Protestantism in the 16th century was considered by the French empires as a matter of a serious concern.

Case study Example | Topics and Well Written Essays - 500 words - 3

Case Study Example Mike’s also has its own wash bays and vacuum islands where customers can wash and clean their cars themselves. Secondly, Mike’s has also created an inviting place. Each of its 19 locations is located in a more-than-an-acre property that is highly landscaped, has a well maintained lawn and with its own underground sprinkler system. The buildings look so clean that people sometimes think Mike’s is a restaurant. Third of all, when it comes to its people, Mike’s is extremely fussy on who it hires. For every 50 applicants, only one might qualify for a second interview. Mike’s ensure that it hires only those people who place the customer’s interest above everything else, those who will fit in well with Mike’s principles. Fourth, regarding selling the relationship, Mike’s always think about their customers, especially their repeat customers. In fact, they live and die on repeat business. They are committed to providing 100% satisfactio n to their customers. Fifth, in order to sell their relationship, Mike’s empower their employees to take ownership of their work. These employees are entrusted to create a happy experience for customers, enough to keep these customers to come back for more of Mike’s services, and to become advocates for Mike’s. Sixth, although Mike’s has its own rules, policies and procedures, it likes to keep things simple. In fact, during the trainings for its employees, Mike’s discusses with its employees the latter’s experiences in the outside world in terms of services they had received as employees and turns the discussion towards how the employees can do the same thing to Mike’s customers. Seventh, Mike’s encourages, and even promotes, (friendly) competition among its stores. Mike’s believes that such friendly competition sparks improvements not only in its stores but also in its employees as well. Mike’s conducts meetings with various

Wading Through the Thicket, Stemming Abuses Essay

Wading Through the Thicket, Stemming Abuses - Essay Example In theory, a director, holding as he does a position of trust, is a fiduciary of the corporation . As such, in cases of conflict of his interest with those of the corporation, he cannot sacrifice the latter without incurring liability for his disloyal act. The fiduciary duty has many ramifications, and the possible conflict of interest situations are almost limitless, each possibility posing different problems. There will be cases where a breach of trust is clear, as where a director converts for his own use funds or property belonging to the corporation, or accepts material benefits for exercising his powers in favor of someone seeking to do business with the corporation.  In many other cases, however, the line of demarcation between the fiduciary relationship and a director’s personal right is not easy to define. The law has attempted at least to lay down general rules of conduct and although these serve as guidelines for directors to follow, the determination as to whethe r in a given case the duty of loyalty has been violated has ultimately to be decided by the court on the case’s own merits.   What is clear, however, is that shareholder conflicts are prevalent in virtually all jurisdictions and the law has to formulate appropriate channels of redress in order to resolve these conflicts. As Miller   said: There is no surfeit of examples to demonstrate how minority shareholders and their interests can be prejudiced by the director or those with controlling interests in the corporation.

Management Innovation and new technology Essay Example | Topics and Well Written Essays - 1000 words

Management Innovation and new technology - Essay Example The concept of innovation is as old as the history of earth as men have always tried to improve things in their surroundings for the comfort and ease. However, from the history of world businesses, we can see that in the run towards an â€Å"innovated product† companies often lead towards customer frustration and dissatisfaction resulting in lower sales and loss of customer trust. There are various examples in the past where companies define the ultimate objective to launch an innovative product and did not give much thought to the process and need of it. This lack of understanding of product innovation becomes one of the major reasons of product sales downfall (Light Minds Ltd, 2005). Many economists believe that with the increasing business competition, managers and executives often overestimate the need of their consumers. A new and innovative product is often more complex to use and more expensive (Gottfredson & Aspinall, 2005). Advancement in a product line needs better m achineries and plentiful of company’s resources which eventually the consumer has to bear. Often the advancement made by companies is just to give the feeling of ‘new’ and is not as per the need of the customer (Rosenthal, 2099). The recent example of Facebook Timeline is relevant to highlight in this regard. It was introduced to give a new and fresh look to the users so to increase the time they spend on Facebook. Result shows that the objective was merely achieved as it increases the complexity of the product (Choney, 2011). Therefore, keeping the perspective of consumers is a key element in the success of product innovation process (Light Minds Ltd, 2005). Case Study of 3M The case of 3M’s Post-it Notes can be analyzed to justify that product innovation is not just a one-off event, but a complex organization process. The idea of adhesive notepad seemed great initially, but it turned out to be a below average invention, which the consumer kept daunting f or years. The notepad went through several stages of innovation; each time the company offering something new in the product but failing to generate a massive sale every time (Nayak & Ketteringha, 1994). The issue was not meeting with the customer’s need and innovating, what might be better but not the requirement. This explains the core concept behind product innovation. Another lacking in the product was in its limited usage. People did not feel the need of having an adhesive bulletin board rather than a simple board. This brought the executives of 3M to the conclusion that this product has no future in the market (Nayak & Ketteringha, 1994). It was at this crucial time that one of the executives of the company, Spencer Silver, thought that the sticky pad can be given another try to make it more viable for people’s use. As product innovation is a summed product of the facts of previous sales and consumers’ demand, he carried a decent research to find the ways to optimize the use of the adhesive notepad. He explored the marvelous concept that an innovation does not always need to be complicated; it can come through simple means too. He used the same ingredients that were used in the notepads, but with different proportions and combinations, out of which one gave a new result. The learned people around and scientists were all conservative with their approach. Their thinking phenomenon was restricted by their knowledge of chemical properties and reactions of ingredients. However,

America's Nuclear Meltdown towards Global Zero Essay

America's Nuclear Meltdown towards Global Zero - Essay Example †¢ Most important concepts, theories, or ideas needed to understand & solve problem? In order to understand the reluctance of countries towards achieving a unanimous agreement to abandon nuclear warfare, it is important to understand not only the reasons which led to the development and continued maintenance of their nuclear military sections (as given in the article) but also the reasons why a Global Zero is necessary and important for the security of the global population. Further, the warfare, political power plays and hidden motives and feelings of the countries should also be considered- what are they fearing or hoping? †¢ How author defines these? For the author, these reasons revolve against geographical conflicts, defensive strategy and political decisions keeping in mind the actions of the rival countries. It appears from the article that all countries truly want to achieve a nuclear weapon free world but actions of the others are preventing them from reaching that level of trust. †¢ Does the author take any assumptions regarding these as for granted or make any questionable assumptions? The only assumption made is that the intention of the countries involved is to eventually get rid of nuclear armaments, as evidenced from explicit political statements. Even if this isn’t true, the implicit intentions cannot be judged as it would have moved the tone of the article away from neutral and factual grounds and into an opinionated piece.

Black world study- Intellectual Autobiography Essay

Black world study- Intellectual Autobiography - Essay Example When we find new meanings in old things, it means that our intelligence has developed. Our intellectual development is being changed by many different factors including people, circumstances, observations etc. Some of them have more influence on us than others; still I believe that many things around change at least some small part of us in every moment of our lives. Because it is actually perception and knowledge what constantly make us more intellectually developed. The person that shaped my intellectual development probably more than anyone else in my life was my mother. She is never pitiful to me and after I do something that hurts me, first of all, she asks me what conclusions have I already made about the situation. This makes me hold on complaining for a minute and realize what mistakes I will never do anymore. Thus my mother has developed a strong capability of critical consideration of every incoming situation and information that happens to me. Using this ability helps me to learn faster and do not get stuck on the same things having troubles proceeding them. I believe that, because of my mother, now I can work with my personal development using critical thinking and analytical skills, so I learn easily. When my friend advised me to read â€Å"The Shack† by William P. Young I was really skeptical about the book because it seemed to me that Christian books like this are aimed to reach out to me and teach me a decent living. But the friend assured me that the book was a â€Å"life-changer† and I needed to read it whatsoever. He was right about the book. Before I read it I hadn’t realized that books actually can trigger so much emotions, feelings, and realization about the life. The text changed me as a person and definitely raised my intelligence. The point is that the book doesn’t only show you a completely another way of looking at God and what is bad and what is good in this life but also extends your

International Relation Essay Example for Free

International Relation Essay The writing of Nicholas Kristof offers an objective and practical insight into one of the lease understood and one of the most ignored regions in world-Africa. Unlike many arm chair theorists, Kristof has personally made a number of detours of Africa, especially its violence torn regions, notably Darfur in Sudan, Congo, Somalia and Liberia, seen the devastation wrecked by years of conflict, met the victims, listened their tales, and took their stories to international audience. However, unlike many reporters, Kristof’s stories do not end with the tales of the victims, but they involve readers by raising the question of individual actions on readers’ part. The images and narrations that subtly form the watermark of Kristof’s canvas continue to remind readers that while governments across the world would try to approach the problem from political consideration, the human crisis and tragedy unfolding in African regions also necessitates participation by international citizens. In several of this blogs Kristof makes it clear that participation doesn’t imply people taking the first flight to Africa-it’s about creating a sense of solidarity and unity about the cause, creating a notion of identification, and inspiring people with the idea that something should be done. Action, Kristof maintains, comes quite later; and even when it comes, it may not be the direct action. However, once people reach a collective level of thought and idea, they are better positioned to create the platform for the action. Kristof brings out the daily landscape of war ravished African towns, uprooted people, and broken societies and culture simply, but very realistically and powerfully. His writing is not about convincing people of what he has seen or experienced, but rather of allowing them to experience his experiences. Gradually, building a continuous series of small insights, events, narrations, stories, Kristof takes readers to the depth of his observation, and the Africa, which most of his readers have only seen in images, movies and news, assumes a living shape, speaking to the readers through its people whom Kristof meets and interviews. The vagueness lifts and we see real people living through some of the most difficult situations imaginable, and yet maintaining the semblance of life, order, and ordinary hope in their endeavor to construct as stable a future as the circumstances allow them. Through Kristof work we also get a taste of what developed nations are doing or pretending to do in Sudan, Congo, Somalia, Chad, and various other countries that are locked in vicious conflict. As it appears the network and coordination among global organizations, particularly UN and individuals appears to be more effectual that aid programs and campaigns run by European and American governments. The amount of aid and help, although promised in hundreds of millions of dollars and Euros, hardly make to the people who would need it most. And yet, life moves on in Africa. And it is this depiction of movement, constant change, and readiness to accept even the most challenging circumstances, upheavals and uncertainties and assimilate them as a daily part of life and move ahead, that makes Kristof’s work on Africa significant and vital from every social and political aspect. Africa For a very considerable time Africa had been called the ‘Dark Continent’. This term, if analyzed closely, is not a reflection upon Africa, but upon the rest of the world, who could not, or rather did not peer into a whole and huge continent. Thus when the world called Africa as Dark continent, it was admittance of their own ignorance and lack of knowledge about the place, that in all probability was the origin of humankind. Africa consist of 53 independent countries today, and numerous tribes, ethnic communities and cultures, which are spread from the extent of Sahara desert to the deep recess of equatorial rain forests. By western standards, Africa is not developed and advanced, which is surprising considering the fact that for a larger part of previous couple of centuries, a considerable portion of Africa was colonized by various European powers. Today our understanding of Africa has widened considerably, thanks to dedicated explorers, researchers, aid and charity workers, and of course media. However, if we try to put this understanding in different compartments of knowledge, the images and visions making up the almost the entire picture constitute of a poverty-stricken, war ravished, famished, diseased, illiterate, and generally suffering population which is looking towards rest of the world for help and aid. Indeed these images are not doctored and they do represent the reality that they want to convey; however, it is vital to understand that real as they are, the images, videos and clips that we see on news channels, books and books form only a part of the vast reality of Africa. The northern provinces of Africa exhibit cultural influence of both Asia and Europe, with their geographical proximity to both these continents. Countries situated near the equator have a rich blend of tribal and semi urban cultural influence. Within previous 50 years, many of the countries have made remarkable progress, such as Cameroon, Ghana, Zimbabwe, Egypt, South Africa, and Uganda among many others. However, there is a the bitter reality of intense regional conflict, tribal clashes and war that has deeply afflicted several major countries of Africa, the notable among them being Congo, Sudan, Somalia, Liberia, and Chad. Decades of conflict in these regions have claimed millions of lives, and created an international humanitarian crisis of a magnitude that is often compared to the crisis of Jews during the Second World War. Unfortunately the international knowledge, understanding, and appreciation of Africa and its people is extremely limited and dependent upon only the eye catching events that occur there. In the recent decades, much of the Africa has been projected from suffering through political stability, collapse of the law and order, war, famine, and tribal conflict. These images and stories persuade people to drop Africa from their travel itinerary; Africa is never considered in the same way as Europe, Australia or Asia Pacific countries are considered.

Feasibility Report Guide Essay Example for Free

Feasibility Report Guide Essay Intro Samsung Electronics is based in Seoul, South Korea and operates in 65 countries worldwide with 157,000 people working for the company. Samsung Electronics products include semiconductors, hard drives, digital displays, home electronics, mobile phones, and others. All Samsung products have the same tone when the device is turned on, so that customers can easily get used to them and this tone is mentioned when Samsung products are being advertised as well. â€Å"Smarter Life† theme was introduced recently in Samsung that is based on the innovative approach in improving the company’s current products, and introducing new products to the market. For instance, Android-based Samsung Galaxy Player 50 is to be introduced soon, containing a range of innovative features the product is expected to change the current media players’ market condition significantly SWOT Samsung Samsung Strength as Becoming a world known brand (over 200 countries) RD (investing on scientific talents) Innovation (new digital technology) Customization (new products every year) New allocation of marketing resources (M-Net). Samsung enjoys the widest range of product portfolio which includes : Mobile phones Tablet TV/Audio/Video,Camera,camcorder, Home appliance Pc‟s,Laptop, peripherals, printer, memory cards and Well diversified and differentiated product line toother accessories meet changing customer needs . Samsung electronics has 4business areas to cover customer electronics needs. Practice the good leadershipBrand value through multiple sponsorships High market share that continues to growtheory (Mobile Phones and Design with an attractive styling that interestsmemory chip)and LCD the customer, as the result of the development of Samsung‟s new products that involve team of product designers. product variation Samsung’s Opportunities unique products and existing products introduce userwith variety friendly mobile phones could launch sub brandsat affordable price. to the company. Samsung’s Opportunities O open more stores Newmore customers O Launch creative products Technology, Innovative Products, and Creative Solutions. WeaknessAver age pr i ces of pr oduct s seem t o bea l ow qual i t y pr oduct s-Not pr o-act i ve intro oduci ng a newpr oduct s. low cost competitors in China2. legal war between Samsung and its competitors such as Apple nokia. ThreadsLow-cost competitors Samsung is facing threats from many other low cost companies in China. While Samsung was busy competing with others, Huawei a company which focus on low cost products; is now a leader in fixed-line networks, mobile-telecommunications networks, and budget smart phones. Market share- Samsung Mobile eyeing 60% marketshare in India. The Indian mobile handset market is estimated to reach 251 million units in 2013, an increase of 13.5% over this year. The threat of potential new entrants (Low)- New entrants would have issues with overcoming patent issues if they didn’t plan on investing in their own RD to create a unique product. These things together would require a new entrant to establish a competitive brand name while achieving economies of scale via investments in a supply chain process and developing a distribution infrastructure to remain competitive. The costs of accomplishing these things make a very strong barrier to entry. The threat of substitutes (High) Market share-Holding a revenue market share of 20.6%, Vodafone India is the countrys second largest telecom operator by revenue share after Bharti. Strengths: * Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some extent the US * Network infrastructure   * Leading presence in emerging markets such as India Weaknesses: * Little focus of impact of mobile on climate.   * Negative return on assets (ROA) under perform key competitors like ATT, Airtel, Uninor etc * US business not nearly as strong as European/rest of the world operations * 80% of its business is generated in Europe. Opportunities: * Improve accessibility to wide range of customers * Focus on cost reductions improving returns * Majority stake in Hutchison Essar in India * Research and development of new mobile technologies Threats: * Highly competitive market * Still lags behind major competitors in the India and other countries. * Extremely high Porter’s five forces Buyer power The bargaining power of buyers in the telecommunications industry is high due to the cutthroat competition and lack of differentiated products. The strong buyer power effectively reduces the cost prices in the industry though not to the level of its competitors. As such, Vodafone will keep making reasonable profits compared to its competitors. Supplier power Vodafone’s suppliers have a high bargaining power since the company operates with greater margins compared to its competitors. As a leader in the market, the market share is large meaning that it can easily absorb any price increments from the suppliers more than its competitors can. As such, Vodafone can easily maintain low prices from its suppliers and continue making profits (MarketLine, 2012, p. 9). Threat of substitutes Vodafone faces a considerable threat for products and services. The landline and CDMA services are fast declining while broadband services are fast becoming common. Video conferencing, VOPI such as Skype, Google Talk and Yahoo Messenger, email and social networking have emerged as substitutes to mobile services. However, due to the strong buyer power and effective economies of scale, Vodafone does not need to pass down the costs attributed to substitution to consumers (MarketLine, 2012, p. 8). Threat of entrants The threat of fresh market entrants is low because of barriers to entry. Companies wishing to enter the market must pay huge licensing fees coupled by spectrum availability and regulatory issues attached to the industry. Similarly, the costs of setting up network infrastructure are high, and the rapidly changing technology make is difficult for new entrants to cope. However, Vodafone can cope with this by maintaining high-level efficiency of its services to unrivaled heights. Industry rivalry Vodafone faces extremely high rivalry from its competitors due to the low call rate prices charged by its closest competitors. Similarly, the competitors constantly provide innovative products and services to the customers, which mean that Vodafone has to provide the same to its customers. Vodafone PEST Analysis. PEST analysis is a strategic tool used to analyse external factors affecting the business and stands for political, economical social and technological factors. The main political factors affecting Vodafone include EU Roaming Regulation that aims to decrease charges for mobile phone usages Economical factors also affect Vodafone main of which are the growth of GDP and the level of inflation rate within markets where the company operates. Generally any external economic changes affecting Vodafone can be classified as external economic factors. There is a range of social factors as well that affect Vodafone. For instance, changing work patterns that are becoming very popular make people work from home increasingly relying in communication technologies. Also, there are issues like people going ‘green’ and ageing population in developed countries that are going to affect Vodafone directly or indirectly. The impact of technological factors on Vodafone is without any doubt due to the nature of the telecommunications industry. Specifically, a technological innovation in communications and emergence of alternative means of communication such as online chatting, and Yahoo! Messenger are going to affect Vodafone strategy in a way that the company is left with a choice of either to form strategic alliances with above companies or to commit to considerable amount of research and development in order to introduce innovative products and services to the market.

Introduction To Sony Corporation Commerce Essay

Introduction To Sony Corporation Commerce Essay Sony Corporation has a history of almost more than 60 years. It has a wide sales network and is registered in approximately 200 countries. However, the primary manufacturing facilities of Sony Corporation are located in Asia. Sony Corporation is involved in the developing, designing, manufacturing and selling electronic equipment and devices, game consoles and software. It is also producing and distributing motion picture, home entertainment, television products, and recorded music. In addition to this, it is also rendering its services in the financial services sector which involves insurance operations through the Japanese insurance subsidiaries and banking operations through a Japanese Internet-based banking subsidiary. Sonys products are largely marketed in Japan, the United States, and Europe. Major Problems and Challenges Faced by Sony Corporation Sony is a multinational organization and has to deal with the dynamic industry in which it is operating. It has developed itself by formulating a steady work environment where engineers had thoughtful appreciation of technology and have worked without restraint as they pleased to focus on development of dynamic technologies and creation of products that people have always desired (Mintzberg, 1989). Sony Corporation, which has been a leading corporation once, has reported losses for almost four consecutive years. It declared a record annual net loss of 520 billion yen ($6.4 billion) for the year ends in March 2012. The main strategic problem of Sony Corporation is embedded in its several product lines that provide too many parts of the entertainment value chain. The companys innovation and operations slowed down due to the introduction of the empire-building strategy. It has lead to the weakening of its competitiveness in all of the market segments of its business. In addition to the internal problems faced by the wide product lines by Sony, it is facing other external challenges as well. In late 2000s, global economic crisis caused a significant decline in consumer spending as of recession and resultantly caused a decrease in the profitability of Sony. The overall demand of the products of Sony has declined due to the appreciation of the Japanese Yen as it has lead to negativel y affect the purchasing power of non-Japanese consumers of Sony Products. Further, the Great East Japan Earthquake disaster and its consequences also effected Sonys operations badly and resulted in extensive re-establishment costs. In the presence of these external and uncontrollable challenges, Sony was unable to cope with the increasing competition and it became difficult for Sony to retain its market share within the electronics and game industry. In accordance with such problems the top management team of Sony was comparatively conservative. As a result, Sony lost its competitive edge in the industry due to decrease in its technological innovation. In a nutshell, the primary emphasis of Sony Corporation on restructuring strategies in such alarming and challenging situation leads to enormous and continual losses. Overview of Sony Corporation Strategies and its Implications Sony Corporation is a giant in its industry having well-built core competencies. It has economies of scale and wide scope both in production and research and development because of its huge network in Japan, the United States and other countries all around the world. Moreover, its unique quality, technology and differentiated products are other top strategic benefits that can help it to attain competitive advantage in market. Sonys business operations have been restructured many times in last two decades. Sonys first signs of loss began in early 1990s when it experienced a loss of  ¥ 293.36b in 1995. The reason behind this loss was primarily the unrelated diversification and the dearth of innovation. New products are imitated very soon by the competitors in the digital era because these products can be produced by assembling widely-available parts. So there always remain the dangers of being entangled in price wars (Kusunoki, 2003). This can only be avoided by readily adapting changes in a way that competitors cannot keep up. In reaction to this, Sony put all its efforts into restructuring the corporation considering it as a way towards success as there was general trend of diversification in leading companies (Itami, 2001). It faced heavy restructuring costs in this course but these efforts failed to attain the expected results and outcomes. In 1994, Sony formulated an eight company structure with an a im to create a market-responsive company but the losses prevailed. In 1996, it designed a ten-company structure with a same goal to get the company back to profits. Again, due to unrelated diversifications, heavy decentralization and minimal involvement of board room in major decisions, the losses cannot be reduced. After 1999, the company focused on Internet based products due to dot com burst. This major shift in business focus further worsened the situation. The major reasons for further losses were the lack of consolidation and hence substantial fall in sales. In addition to this, the economic slowdown in the US was also a key reason. Consequently, the focus on core competency was re-established which resulted in regaining profits slightly. Sony must focus on increasing sales immediately so as to meet their short-term goals and attain success in long run. In addition to restructurings among Sonys product lines, it should ensure stable profitable trend to avoid more severe decline. In the past few years, it has been able to reduce it cost. It should maintain this reduction so as to increase gross margin in the long run. Moreover, it should utilize the increased leverage and other assets in the ways that can lead to optimum and efficient boosting of sales. Most importantly, it should try to reduce or mitigate the macroeconomic risk which has been a major cause of unexpected losses in previous years. Critical Evaluation of the One Sony Strategy The most important challenges for Sony are the high competition in industry and the macroeconomic risks. In this regard Sony should re-develop its competitive advantage, regain focus, ensure quality and reduce external factors effect on companys performance and profitability. The chief executive of Sony Corporation has emphasized on the fact that its the time for Sony to change now. He has given a revival plan that elucidates a major shift from the companys unprofitable television business. It also planned to cut 10,000 jobs as well. In the new strategy, it is emphasized that the Sony would concentrate on three businesses namely the mobile devices, including smartphones and tablets; cameras and camcorders; and games. Sony has fruitfully expanded into various business segments (Electronics, Game, Pictures, Music, and Financial Services) since the beginning of the company as a telecommunication company in 1946. It has diversified its product lines and has attained remarkable reorganization in a wide range of sectors. It has enhanced many other resources like research and development, marketing, customer services and even unrelated areas. All this has lead to both positive and negative effects simultaneously. As diversification has lead to the expansion of the company, it has also resulted in decreasing its specialized capabilities. Hence, Sony was unable to keep hold of its competitive advantage in any sector or segment of its business and lost the competitive edge against the highly specialized competitors within each segment. So its the need of the hour that Sony locates a specific segment or sector to focus and specialize in it and then it should restructure the company around that focused segment. This type of restructuring can help the company to utilize maximum of its resources in the most productive and optimal way. The current move of Sonys strategy is exactly in this line. Sony is about to terminate or integrate its least profitable segments. Such restructuring will lead to the development of a proprietary product collection and special set of Sony hardware and software products that can be used against the highly specialized competitors like the products of Apple. In this way, Sony can have an edge over the competitors in long run as no other company is operating in such wide range of sectors currently as Sony is. Sony, no doubt, will have an incomparable experience in this regard. This type of restructuring can reverse the recent unprofitable trend of the company as it will be a strong positive s ignal to the market and its competitors enhancing the confidence of consumers and investors. The segments or sectors of business that should be focused should have the specific features. Sony should focus on such sectors which are already its main segments, namely the consumer, professional devices segment or the networked products services segment. Moreover, such segments should also have the prospect or potential to get integrated with various remaining segments. In this way, Sony will be able to leverage most of its current resources. Most importantly, this market segment should be moderate in competition as well. Sony would be able to implement the strategies in such segments where it has bigger market share recently. Keeping these benefits in view, the mobile devices of Sony are extremely desirable sector to be focused by it. The series of Sony Ericsson smartphones launched with the Xperia brand in 2011 which operated on Android gained an extensive market share and have much more potential. Similarly, the Xperia smartphones can also be integrated with Sony tablets, personal computers and game consoles in this concern. In this way, Sony can be able to lower the cost and increase the demand for such Sony products in the long run keeping the main focus on the abundant competition in the smartphones and tablets markets. Another sector to be focused by Sony can be of the games. The main reason behind it is that its the major segments for Sony in which it has competitive market share. The sector of games can induce synergies among Sonys product lines. Moreover, the competition in the segment of games business is not as extreme as it is in the other market segments. Sony intends to replace the operations of disjointed lineup of content delivery platforms to expand its PlayStation game network which will offer music and video as well. This is no doubt a good strategic step. However, one Sony strategy is intending to focus on Sonys digital imaging business that involves digital cameras and camcorders. This policy is again not very appropriate as Sony will have to face intense competition from Canon, Nikon, and Olympus. Moreover, Sony will also face threats from substitutes such as tablet computers which are highly equipped with advanced digital imaging functions. Keeping all these factors in view, it can be deduced that Sony will encounter great problems in the integration of digital imaging sectors with its other businesses. Another appropriate feature of the new strategy is the decision of shrinking the TV business as the severe competition from Samsung and LG, the deficiency of synergy potentials and the comparatively low share of market is making it impossible for Sony to attain or retain its competitive advantage. The focus on certain sectors will provide various benefits to Sony. Sony can start acquisitions within related segments once it has established strong focus. The acquisition strategy will lead to increase market share, to get the economies of scale, decrease manufacturing costs, and provide access to new technologies and patents. An increase in the market share will provide Sony with higher pricing power. The economies of scale will raise its productivity. The reduction in the manufacturing cost will lead to give benefit in a price competition. The technologies and patents will allow Sony to speed up their innovation progress which is slow right now. Sony must start by acquiring smaller companies in its focused market segment and should overpay premiums for the expected synergies as well. Another main focus of this new strategy is to improve the quality of its products by managing such features at the top level of management in integrated way. The major strength of Sony is its brand name because consumers deem Sonys products as trustworthy and having high quality generally. Whereas the quality of products of Sony has decreased in last few years. For instance, Sony declared that almost around 535,000 of their VAIO laptops might be in danger of overheating because of the temperature gauge error in 2010. Similarly, Sony had also recalled eight models of Sony digital cameras because of the problems with the image pick-up shortly after its multiple delays in launching PlayStation3. Such quality problems have lead to cost lawsuit expenses and have damaged the corporate image as well. Now, Sony is seriously emphasizing on attaining specialization in its products to avoid any such circumstances in future which is a positive action of this strategy. Moreover, Sony is expecting to enhance its business in emerging markets with greater focus on the innovation. It is a vital strategy for any business so as to keep itself in the market successfully. This will provide it with more markets availability in the long run increasing the sales and hence profits. However, this strategy is lacking in one very important aspect which is handling the macroeconomic factors. The presence of Sony in the international market has lead to its sensitivity to exchange rates and local economies. No doubt, Sony cannot get direct control over such factors but it can utilize its Financial Services segment to mitigate the risk exposure. Sony can apply this strategy by making derivatives contracts (currency swaps and interest rate swaps) or by taking short positions in particular securities as long as these practices comply with laws and regulation. The most problematic task is goal congruence. It means alignment of the managers incentives with the overall firm because such hedging measures can impact the profitability of the financial services segment. If these factors are ignored, they will again lead to unexpected losses to Sony in the long run making all other measures unrewarding. Sony took the direct action in introducing the company system in the first place (Kunii, 2000). It then performed an organizational improvement synchronized with the changes in the surrounding environment. Its strategy shifted in accordance with Chandlers proposition that organization follows strategy. Sonys organizational reforms and responding to environmental changes after the bubble collapse were significant (Nishiwaki,1990). The one Sony and one management system will lead to solve many problems and have the capability of improving the performance of the company as all the major decisions are now to be taken and implemented by the top management. The new approach emphasizes on the strengths of the entire Sony Group as One Sony by implementing a rapid decision-making process. With the help of this, Sonys primary goal is to revive and cultivate the electronics business to create new value in addition to further escalation of the stable business foundations of the Entertainment and Financial Service businesses. This management structure has reduced the previous complexity of the system and efficiency is expected to be increased. The more top-down leadership is expected to start to attain Sonys goals for the next years as it is said its the key to spot the requirement to create visions, motivate, establish direction and align people (Kotter, 1999). The focus is on development of six components for successful strategic leadership that involves determining a firms vision, retaining core competencies and mounting human capital. All these aspects are introduced to develop new technology and benefit from a centralized decision making system in the long run (Hannan and Freeman 1977, 1984). Conclusion Sony has faced many difficulties for several years and has now been able to properly identify many of its real problems. The latest strategy will lead to address them to some extent. Although some improvements have been shown in the recent times but still many areas are to be focused on in this strategic change. The basic reason behind it is that Sony is not a market leader now. Resultantly it does not have that old power to influence the direction of the market and follow its own plan. Moreover, the policy of defending its own interests has proved to be exigent. The strategies need not be deliberate always, they can emerge as well (Mintzberg, 1980). This strategy is good in many aspects and can lead to revive Sony Corporation but still Sony needs to work hard if it wants to survive and regain its market-leading position again. Recommendations A wide range of unrelated businesses operations are usually justified on the basis of scale and scope economies but this unrelated diversification can be more harmful than helpful in long run. So, Sony must perform a due diligence to assess the financials and brand worth of its different business units as its competitor Samsung has done. Sony should regain focus and invest in development and make improvements in its core competence. It will be helpful in regaining brand leadership. Sony should restore its RD, design, and marketing departments as well. Innovation should be induced in both products and services that will improve the relationship between the brand and the consumer. The innovation should make valid brand sense. It can be done by reflecting consumer preferences. Sony should promote the marketing function to the board room again and allow marketing to take a lead of the business and the strategy as marketing and branding cannot be transferred to a tactical level handled by marketing managers who dont have an appreciation of the broader vision in the long run. The market has become tremendously competitive. In this situation Sony should follow the old branding techniques only in case they are steered by a brand oriented leadership. The top management including the CEO of Sony should assess the meaning and identity of the brand to its customers in these dynamic and challenging times in a way that they innovate and lead the industries in which Sony is operating. It is extensively important for Sony to regain the cool factor. It should enhance its designs and features all over again as this is the main strategy which can help Sony to survive in competition of the industry having strong competitors like Apple, Nokia, Samsung and others. The supremacy in designs and customer oriented features are very essential to be attained.

Nobel Nomination of David Graeber Essay example -- Anthropology

Graeber has been one of the most prominent anthropologists within the last 5 years. His impact as an Anthropologist has, in many aspects, rejuvenated some part of the field at large and given direction to anthropologist of the twenty first century. Currently, many anthropologists consider the field at several crossroads. First, on defining what and how anthropology will move into the twenty first century, be it a social study lacking the fundamental scientific method or if it will embrace the scientific method and lose its social aspects. Secondly, as anthropologist begins to see the spread of unbridled western culture, some anthropologists believe we study a dying subject or a subject that may march towards completion. What the field of anthropology is without is social study aspects? One might deconstruct it Biology with some psychological aspects. In this moment of doubt, Anthropologist have see a great individual arise, who has demonstrated the fields uses and its power within the today’s society. David Gaerber is an anthropologist from Yale University. He has made his impact as a member of the labor union Industrial Workers of the World and as a social and political activist. His work as an anthropologist resulted in sparking the fire that has become the Occupy Wall Street Movement, which has refocused national attention to one greatest economic injustice in the American financial and political system. As an anthropologist David Graeber's research focused on relations between nobles and former slaves in a rural community in Madagascar. As a theorist, he has also worked extensively on value theory, and has done work on a research project on social movements dedicated purely to principles of direct democracy and direct ac... ...aduation and understanding the complex system of debt, leading and financial difference that Graeber has brought into the limelight will allow me to better understand the system how globalization is affecting whatever people I am working with. Graeber has been the unsung champion for too long. As anthropologist, it is our responsibility to maintain our field and the justice in equality anthropology can and should represent. Graeber is a model example of this and deserves our recognition, as a new and bright mind within our field that represents a new way forward by fighting for equality. That is why Graeber deserves the Nobel Prize in Anthropology. â€Æ' Work Cited Graeber, David 2011 Debt: The First 5000 Years. Brooklyn: Melville House Publishing. Weise, Karen 2011 David Graeber, the Anti-Leader of Occupy Wall Street. Bloomberg Businessweek, October 26 Nobel Nomination of David Graeber Essay example -- Anthropology Graeber has been one of the most prominent anthropologists within the last 5 years. His impact as an Anthropologist has, in many aspects, rejuvenated some part of the field at large and given direction to anthropologist of the twenty first century. Currently, many anthropologists consider the field at several crossroads. First, on defining what and how anthropology will move into the twenty first century, be it a social study lacking the fundamental scientific method or if it will embrace the scientific method and lose its social aspects. Secondly, as anthropologist begins to see the spread of unbridled western culture, some anthropologists believe we study a dying subject or a subject that may march towards completion. What the field of anthropology is without is social study aspects? One might deconstruct it Biology with some psychological aspects. In this moment of doubt, Anthropologist have see a great individual arise, who has demonstrated the fields uses and its power within the today’s society. David Gaerber is an anthropologist from Yale University. He has made his impact as a member of the labor union Industrial Workers of the World and as a social and political activist. His work as an anthropologist resulted in sparking the fire that has become the Occupy Wall Street Movement, which has refocused national attention to one greatest economic injustice in the American financial and political system. As an anthropologist David Graeber's research focused on relations between nobles and former slaves in a rural community in Madagascar. As a theorist, he has also worked extensively on value theory, and has done work on a research project on social movements dedicated purely to principles of direct democracy and direct ac... ...aduation and understanding the complex system of debt, leading and financial difference that Graeber has brought into the limelight will allow me to better understand the system how globalization is affecting whatever people I am working with. Graeber has been the unsung champion for too long. As anthropologist, it is our responsibility to maintain our field and the justice in equality anthropology can and should represent. Graeber is a model example of this and deserves our recognition, as a new and bright mind within our field that represents a new way forward by fighting for equality. That is why Graeber deserves the Nobel Prize in Anthropology. â€Æ' Work Cited Graeber, David 2011 Debt: The First 5000 Years. Brooklyn: Melville House Publishing. Weise, Karen 2011 David Graeber, the Anti-Leader of Occupy Wall Street. Bloomberg Businessweek, October 26

Harper Lees To Kill A Mockingbird Essay -- Racism Race Kill Mockingbi

Harper Lee's To Kill A Mockingbird The United States has been dealing with the issue of racism ever since Columbus landed on Plymouth Rock. The Indians were the first to endure harsh racism in this country. Pilgrims moving west ran them off their land wiping out many tribes and destroying many resources in their path. However, when many think of racism today, the issue of blacks and whites is the first to come to mind. African Americans have come a long way in today’s society as compared to the society their ancestors had to overcome. But just as far as we have come, there is still a long way we must go. Harper Lee, author of To Kill A Mockingbird, clearly depicts racism and what it was like in the nineteen-thirties through the trial of Tom Robinson and the only white man that supports him, Atticus Finch. The whole town of Mycomb becomes overwhelmed by a crime that a poor, â€Å"white trash† young woman named Mayella Ewell, accuses Tom Robinson, a black field laborer, of committing. This is very similar to the case of the Scottsboro Boys where nine black men were also wrongfully accused of a crime only because of the color of their skin. The fictional story, To Kill A Mockingbird, seems to depict actual events that happened throughout the nineteen-thirties in the south, during a time when whites dominated the legal system and blacks had no rights. The nineteen-thirties was a time of great hardship for many Americans in the south and around the country. The great depression was in full effect and was especially hard on those Americans who were involved in agriculture. The south played host to a higher degree of segregation than any other region of the country at this time. Many states and cities reinforced segregat... ...as usually taken care of outside of the courtroom, left dangling from a tree or beaten to death by angry mobs. â€Å"White Justice,† was the only thing that mattered to the white southerners during the nineteen-thirties. And that was the only thing that the blacks would get. Works Cited Braziel, Jana. History of Lynching in the United States. Chicago: University of Illinois Press, 1992. Lee, Harper. To Kill A Mockingbird. New York: Warner Books, 1982. Linder, Douglas. The Trials of â€Å"The Scottsboro Boys.† http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_acct.html Martin Luther King, Jr., National Historic Site Interpretive Staff. â€Å"Jim Crow† Laws.† January 5, 1998. http://www.nps.gov/malu/documents/jim_crow_laws.htm. Stewart E. Tolnay and E.M. Beck, A Festival of Violence: An Analysis of Southern Lynchings, 1882-1930.

Casino Royale Essay -- Film Analysis

The James bond film series has captivated its audience for decades with eye-catching gadgets, explosions, and heroism of Agent 007. Over the years that these films have been produced, a variety of actors have played James bond and many actresses have played his love interests. The male roles are portrayed as overly masculine and all of the women are overly sexualized. It seems that in every James bond movie the special agent is beating up twenty guys and saving the lives of various gorgeous women who immediately go to bed with him. The portrayal of men and women in this sort of way set expectations and standards that are far too high for both genders. The characters in the James Bond film series are portrayed in ways that are negatively influencing today’s youth by sexualizing and domesticating women, while the men are violent and chauvinistic Everyone would agree with the statement that James Bond is portrayed to be an alpha male. He is a dominate character. Bond has physical and social power, has control over his emotions, and has his way with women thought the films. In the opening scene of the movie, James Bond is chasing a suspect that he is ordered to capture. Instead of catching his target, agent 007 kills this man. When confronted with his killing, Bond responds casually â€Å"I thought the world could use one less bomb maker.† This man defies his commands and takes human life for no reason and without remorse. In another scene, Bond is in a high stakes poker tournament. After winning a man’s car from him, he has sexual relations with that man’s wife just to get information out of her. Are boys receiving the right message by watching these films? That using women and killing men on a whim are not onl... ...'s Last Line of Defence: Miss Moneypenny And The Desperations Of Filmic Feminism. " Hecate 24.(1998): 93.Academic Search Complete. Web. 24 Feb.2012. Casino Royal. Dir Martin Campbell. Perf. Daniel Craig, Eva Green, Mads Mikkelsen, and Judi Dench. Columbia Pictures, 2006. DVD. Tompkins,Aimee. â€Å"The Psychological Effects of Violent Media on Children.†All Phsych Journal (2003) Web Sharon Snyder-Suhy, et al. "Shaken and Stirred: A Content Analysis Of Women’S Portrayals In James Bond Films. " Sex Roles 62.11/12 (2010): 747-761.Academic Search Complete. Web.24 Feb. 2012. Online The Jackson, James. "The Sexism Inherent in James Bond Films." Suite101.com.15 July 2009.Web. 02 Mar, 2012.james-jackson. suite101. "Movie Body Counts: Charts: Top: Franchises: James Bond. " Movie Body Counts. Web. 04 Mar. 2012. moviebodycounts. com/franchises-bond. html

Fluids And Solids Handling Technology Engineering Essay

Slurry is by and large defined as a thick suspension of solids in liquid. In a commercial slurry grapevine system we deal with assorted composings of slurries at changing distances. The grapevine building techniques for a coal slurry grapevine are about the same for a conventional grapevine. In a slurry grapevine system H2O is used as the chief conveyance medium. The ore is normally assorted with H2O by 50 % such that the slurry can be worked by the pumps and can be transported between the assorted phases. Slurries are divided into two groups harmonizing to their different features ; non-settling and settling slurries. In non-settling slurries, the all right atoms form a stable homogeneous mixtures exhibiting increased evident viscousness. This all right particles causes the slurry to act in a instead unusual manner than a normal liquid and are termed as non-Newtonian. On the other manus, settling slurries are formed by thick atoms signifiers an unstable mixture. The atoms have higher erosion belongingss and organize the bulk of slurry applications. They are termed as heterogenous slurries.[ 1 ]DrumheadSection ( a ) The maps of slurry conveyance can be composed into three major parts which are ; Slurry readying Conveying Dewatering of slurry Ore suppression and grinding Figure 1: Ore Oppressing Process In order for the mineral to be used more rationally, it must be processed and crushed into different sizes such that they can be worked upon by the staying parts of the grapevine system. The oppressing procedure can cut down the size of the ore by 8 inches or less holding decrease ratios of 4 to 10. The size of the ores depends upon the system demands runing from 150mm to less than 1mm in size. These crushed atoms can be farther grinded into smaller atoms ( up to micro metres in size ) such that they can be mixed with the working fluid, holding decrease ratios of 50 to 100. Sometimes by merchandises are added into the system so that the wet content can be retained in the system.coal crusher work rule Picture Mention: hypertext transfer protocol: //en.rockscrusher.com/wp-content/uploads/2012/05/coal-crusher-work-principle-286Ãâ€"300.jpg Cyclone centrifuges Figure 2: Cyclone centrifuge They are typically used to divide the crushed atoms to a needed size. They use the action of centrifugal force created by a digressive recess. The digressive recess produces a whirl in the system and the heavier atoms are collected on the underside and the igniter particles flight on the top called the whirl. The size of the atoms to be spectated depends on the diameter of the cyclone. Larger the diameter, larger the atom size. Thus cyclones are used in the grapevine system so that the needed partial size of the ore to be worked upon can be obtained. It is of import that the system is harder than the merchandise conveyed otherwise even the presence of little per centums of extremely scratchy stuffs will do terrible wear in the system.Cyclone Centrifuge Picture Mention: hypertext transfer protocol: //2.imimg.com/data2/PK/JO/MY-/cyclone-separator-250Ãâ€"250.jpg Pumps Figure 3: A Centrifugal slurry pump Usually for long grapevines the Piston stop positive supplanting pump are used. These pumps are robust, dependable and have great public presentation while working with slurryaa‚ ¬a„?s in a grapevine. It is a positive supplanting pump that uses the combination of a gum elastic or thermoplastic stop and a non-return cheque valves to pump the fluid. One of the chief advantage is that the pumping Chamberss and the slurry being pumped are non in contact with any close adjustment rotary sliding seals. There is no demand to utilize variable velocity drivers or motors because the capacities are varied within the pumps range. They can develop force per unit areas up to 125 pounds per square inchs when high suction lifts are required. Normally a power supply of 15MW is required to present power to these pumps. The discharge of the pump can be shut off at any clip for long periods of clip with no harm. Fluid force per unit area alleviation valv es or force per unit area control devices are non normally needed as pump discharge force per unit area can be no higher than the air force per unit area. They are self-priming with suction lifts up to 20 pess and more and can pump highly high barbarous fluids. These pumps can be submerged in fluids, even caustic fluids. They can work with immense scope of fluids, even those which are organic and caustic. hypertext transfer protocol: //img.directindustry.com/images_di/photo-g/hard-metal-centrifugal-slurry-pump-20610-2262577.jpg Picture Mention: hypertext transfer protocol: //img.directindustry.com/images_di/photo-g/hard-metal-centrifugal-slurry-pump-20610-2262577.jpg Grapevine The stuff of the pipe should be well much harder than the conveyed stuff such that there is no wear and tear. Their hardness should be greater than the stuff slurry. The pipes are made up of stuffs from high strength low metal steels to bimetallic and metallurgical bonded stuffs. These stuffs are normally enhanced even more to run into the system demands of the grapevine. Debasing the steel can better the strength and wear opposition, for illustration adding high degrees of C and manganese additions the tensile strength of mild steel by 70 % and the wear opposition by 20 % . Other debasing stuffs include chrome, nickel, V etc. The pipe diameter used should be such that the minimal slurry speed needed to forestall solid subsiding is achieved. Figure 4: Slurry Handling System including slurry keeping armored combat vehicle, slurry pump and slurry grapevine A figure of valves and adjustments are used in the system which overcomes obstructions and interruptions in the system. Dump pools might besides be used to pin down the slurry when interruptions and obstructions are needed to be tackled. The pipe stuff microstructure can be modified by cold working ( produces stronger and rougher stuff ) and by heat treating ( better profile than cold working and is done by fire or by initiation hardening ) . However the addition in material hardness decreases its malleable belongings and increases its crispness, therefore by slaking the interior of the surface of the pipe by intensive slaking engineering the needed hardness can be obtained. The outer surface will be still malleable which an advantage because it allows the easiness of transit. Picture Mention: hypertext transfer protocol: //ars.els-cdn.com/content/image/1-s2.0-S0892687510001160-gr1.jpg The interior bed of the pipe can be improved by run alonging it with a bed of wear tiles which are made up of stuffs that are harder than the pipe stuff. They can be cast as rings and layered inside the pipe. Depending on the atom size and form, every bit good as the belongings to absorb impact energy, gum elastic and high ductile polymers can be used to line the inside bed of the pipe. Sometimes double walled pipes are besides used in a grapevine system. It consists of a pipe holding two distinguishable stuffs, a high tensile strength outer pipe covering a hard-boiled inner pipe. This produces system in which the outer aa‚ ¬E?shellaa‚ ¬a„? absorbs the impacts of the interior pipe. However the hardened bed is non bonded to the outside pipe, and can do a plugging obstructor. This is tackled by utilizing bimetallistic pipes which rely on a metallurgical bond between two distinguishable chemical sciences. The interior pipe stuff can be selected depending on the slu rry being conveyed. The outer pipe can be selected by sing force per unit area capacity, lastingness and weld ability. Dewatering of Slurry At the discharge of a slurry grapevine it is indispensable to take the H2O so that the transported stuff can be worked with. It can be done automatically by utilizing filter imperativenesss, screens and extractors. Screening is normally used as the efficiency of dewatering depends on the atom size distribution. In the instance of coal, two phase cyclones are used for dewatering. The underflow from the cyclones is collected in a extractor to cut down the residuary moister content by 17 to 20 % . Hydro cyclones are besides used in some instances. Thermal drying is normally the last measure of the dewatering procedure. Section ( B ) Section ( degree Celsius )

Nissan Planning New Fuel-cell Vehicle

The global environment has been afflicted to a considerable extent by the conventional combustion engines of the vehicles, creating certain problems of global interest like exhaust emission, global warming and increased dependence on fossil fuel. (Paul Nieuwenhuis, Peter Wells, 2003)It has been estimated that fossil fuels are a limited resource. Nissan has always played a key role in automotive industry and foreseen that mobility is an inevitable part of economic development of any country. Nissan has contributed his share by harnessing the technological strengths that has accumulated over many years of its dedication and ever-changing discoveries.The basic charm in the philosophy of fuel cell vehicle is in its environment friendliness. It is expected to play an evermore important role as a clean energy vehicle. Main feature of fuel cell vehicle is that electrical energy is obtained by the chemical reaction of hydrogen and water. In this reaction sole emission is water which is alrea dy the part of ecosystem means least or almost no pollution. The electrical energy obtained in this manner will be utilized to get it converted into mechanical driving force by a number of engineering processes. (Lloyd Dixon, Isaac Porche, Jonathan Kulick, 2002).The Nissan FCV employs elements of a variety of technologies, including electric vehicle (EV), hybrid electric vehicle (HEV), and compressed natural gas vehicle (CNGV) technologies.Nissan's FCV applies technologies that have been developed in Nissan, such as lithium ion batteries and high voltage electric systems for electric vehicles, control technologies for hybrid vehicles and high pressure gas storage systems for CNGV. Nissan has been developing FCVs that endeavors to accomplish outstanding environmental and energy-saving capacity. (Geographical, 2003)Nissan Canada Inc. (NCI) declared in February 2006, a program that will put its newest fuel cell-equipped vehicle to the test trial for analysis. The new seventy mega Pasca l (MPa) high-pressure hydrogen-powered Nissan X-Trail FCV (fuel cell vehicle) was at home in Canada for testing, which will take place in the vicinity of the Greater Vancouver. The Nissan X-Trail FCV encloses a hydrogen fuel cylinder manufactured by Dynetek Industries Ltd. of Calgary, Alta. The important thing about this cylinder is that it has been built in Canada.The vehicle is under test at Surrey, B.C.-based Powertech Labs Inc., an entirely owned auxiliary of BC Hydro, in collaboration with Fuel Cells Canada. Fuel Cells Canada administers the Hydrogen Highway, a synchronized, large-scale presentation and utilization program intended to accelerate the commercialization of hydrogen and fuel-cell technologies. Nissan joined these organizations in Surrey to start the testing.â€Å"Through Nissan's advances in hydrogen fuel cell technology, we hope to improve the practicality of fuel cells as a future clean power source,†These are the words uttered by John Junker-Andersen, Dir ector, Parts, Service and Quality Assurance at NCI. He further added,â€Å"Together with the assistance of Powertech and BC Hydro, we are working hard to make the benefits of fuel cells and their promise of high efficiency and zero emissions a viable reality.†A fuel cell vehicle is in consequence an electric vehicle, using a fuel cell to alter hydrogen and oxygen into electricity. The electricity is produced by a chemical reaction inside the fuel cell stack when hydrogen from the fuel cylinder merges with oxygen in air. The only by-product is water, making FCVs completely emissions-free. Robb Thompson, Dynetek Industries Ltd said,â€Å"With partners such as Nissan and BC Hydro, we are able to test compressed hydrogen in real world situations,†Ã¢â‚¬Å"Through these tests, we have demonstrated that compressed hydrogen is the best commercially suitable alternative for the success of the hydrogen economy.†nyne-ngvp.orgNissan will test the vehicle in a number of enviro nments and drive cycles, including moderate cold-weather, high-speed hill climbs and highway driving, to evaluate the vehicle's capabilities and the hydrogen fuel system's performance.Livio Gambone, Manager, Vehicle Programs at Powertech said,â€Å"As members of the Hydrogen Highway(TM), we are pleased to support Nissan's vehicle testing program,†Ã¢â‚¬Å"Our climate and geography, plus access to our seventy MPa hydrogen filling station, make the Vancouver area the best and only place to test the viability and endurance of this FCV.†The seventy MPa high-pressure hydrogen-powered Nissan X-Trail FCV is the company's most-recent developmental fuel cell vehicle. Equipped with the first-ever Nissan-constructed fuel cell stack, the X-Trail FCV also boasts a more compact design and increased power. A previous 2003 model offered a cruising range of 350 km, but thanks to improved stack efficiency and a 30 percent increase in the high-pressure Dynetek hydrogen cylinder's storage ca pacity, the new X-Trail FCV is expected to achieve a cruising range of more than 500 km.John Tak, President and CEO, Fuel Cells Canada said,  Ã¢â‚¬Å"We applaud Nissan Canada's decision to test their newest hydrogen powered fuel cell vehicle along the Hydrogen Highway(TM),† â€Å"As a world-leading centre for hydrogen and fuel cell expertise, British Columbia's Hydrogen Highway(TM) is an ideal proving ground to test and demonstrate these technologies.†Nissan has been working on FCV development since 1996. In addition to design and engineering work conducted in Japan, extensive testing and development has also been conducted in other markets, including the United States, where Nissan is a member of the California Fuel Cell Partnership (CaFCP). About Nissan Canada Inc. Nissan Canada Inc. is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), N issan Canada directly employs two hundred and ninety staff, while one hundred and forty six independent businesses hold exclusive Nissan dealerships and twenty nine hold exclusive Infinity dealerships. (Jim Motavalli, 2003).Ten years devotion of Nissan for fuel-cell research has evolved as the latest FCV X-Trail sport/utility vehicle. Nissan engineered and assembled a fuel stack in-house and its most recent unit manages to squeeze the stack’s sophisticated technology in a smaller and lighter package. The new stack develops 120 horse power—35 horse power more than the one fixed to the previous 2003 FCV X-Trail. As a consequence the new model put forward better linear speeding up and response, higher top speed too.Fuel cell packaging has gifted the new vehicle with more freed passenger space. The lithium-ion battery pack, that is stored under the trunk floor, is also built smaller, permitting for more goods room. In addition to this the smaller fuel-cell unit releases 40 percent extra space under the front seats.The considerable egg shaped hydrogen tank, which is lined by aluminium in its inner wall and strengthened with carbon fiber in its outer covering posed substantial packaging problem. Nissan has resolved it by placing it under the rear seats with resultant diminished headroom. The texture of the new tank provides it with greater accommodative capacity imparting thirty percent more hydrogen storage capacity that has a great impact on vehicle cruising mileage, sometimes attaining three hundred and twelve miles.The vehicle X-trial has been observed efficient on the road. Drive of this car is as easy operative as selective drive and tapping into the zero-emission power once the onboard computer system indicates the green signal. Nissan has manufactured the FCV X-trail to bestow the drivers a feeling of normal driving experience a part from the apparent lack of a noxious exhaust. In fact the car is being propelled by the electrical energy generat ed as a result of discussed chemical reaction. Since a train-like motor sound is audible from the background, however it is never annoying. (Robert L. Olson, 2003).The X-Trail accelerates readily up to a seventy mile per hour cruising speed and easily achieves a ninety three miles per hour top speed.Japanese government has approved public road testing and leasing of the Nissan’s latest fuel cell vehicles due to  Nissan’s determined hard work and research in the field of fuel cell technology. Let us see when Nissan markets its matchless vehicle for the use of consumers.References:Geographical (2003). Cleaning Up the World's Exhaust Pipes: They're Quiet, Efficient, Run on Renewable Energy Sources and Their Exhaust Is Just a Cloud of Water Vapour. Could the Rise of Fuel-Cell Vehicles Spell the End of the Internal Combustion Engine? Magazine article; Vol. 75, AugustJack Doyle (2000). Taken for a Ride: Detroit's Big Three and the Politics of Pollution; Four Walls Eight Wi ndowsJim Motavalli (2003). Power Plays: Fuel Cells Are Reaching the Market, in What Could Be a $100 Billion Industry; E, Vol. 14, JanuaryLloyd Dixon, Isaac Porche, Jonathan Kulick (2002). Driving Emissions to Zero: Are the Benefits of California's Zero Emission Vehicle Program Worth the Costs; RandPaul Nieuwenhuis, Peter Wells (2003). The Automotive Industry and the Environment: A Technical, Business and Social Future; CRC PressRobert L. Olson (2003). The Promise and Pitfalls of Hydrogen Energy: Nonpolluting and Renewable, Hydrogen Energy Holds Great Promise as an Energy Alternative in the Future. Here's a Look at What's Right about Hydrogen Energy- and How It Can Go Wrong; The Futurist, Vol. 37, Julynyne-ngvp.org Nissan Planning New Fuel-cell Vehicle The global environment has been afflicted to a considerable extent by the conventional combustion engines of the vehicles, creating certain problems of global interest like exhaust emission, global warming and increased dependence on fossil fuel. (Paul Nieuwenhuis, Peter Wells, 2003)It has been estimated that fossil fuels are a limited resource. Nissan has always played a key role in automotive industry and foreseen that mobility is an inevitable part of economic development of any country. Nissan has contributed his share by harnessing the technological strengths that has accumulated over many years of its dedication and ever-changing discoveries.The basic charm in the philosophy of fuel cell vehicle is in its environment friendliness. It is expected to play an evermore important role as a clean energy vehicle. Main feature of fuel cell vehicle is that electrical energy is obtained by the chemical reaction of hydrogen and water. In this reaction sole emission is water which is alrea dy the part of ecosystem means least or almost no pollution. The electrical energy obtained in this manner will be utilized to get it converted into mechanical driving force by a number of engineering processes. (Lloyd Dixon, Isaac Porche, Jonathan Kulick, 2002).  The Nissan FCV employs elements of a variety of technologies, including electric vehicle (EV), hybrid electric vehicle (HEV), and compressed natural gas vehicle (CNGV) technologies.Nissan's FCV applies technologies that have been developed in Nissan, such as lithium ion batteries and high voltage electric systems for electric vehicles, control technologies for hybrid vehicles and high pressure gas storage systems for CNGV. Nissan has been developing FCVs that endeavors to accomplish outstanding environmental and energy-saving capacity. (Geographical, 2003)Nissan Canada Inc. (NCI) declared in February 2006, a program that will put its newest fuel cell-equipped vehicle to the test trial for analysis. The new seventy mega P ascal (MPa) high-pressure hydrogen-powered Nissan X-Trail FCV (fuel cell vehicle) was at home in Canada for testing, which will take place in the vicinity of the Greater Vancouver. The Nissan X-Trail FCV encloses a hydrogen fuel cylinder manufactured by Dynetek Industries Ltd. of Calgary, Alta. The important thing about this cylinder is that it has been built in Canada. The vehicle is under test at Surrey, B.C.-based Powertech Labs Inc., an entirely owned auxiliary of BC Hydro, in collaboration with Fuel Cells Canada. Fuel Cells Canada administers the Hydrogen Highway, a synchronized, large-scale presentation and utilization program intended to accelerate the commercialization of hydrogen and fuel-cell technologies. Nissan joined these organizations in Surrey to start the testing.â€Å"Through Nissan's advances in hydrogen fuel cell technology, we hope to improve the practicality of fuel cells as a future clean power source,†Ã‚  These are the words uttered by John Junker-Ande rsen, Director, Parts, Service and Quality Assurance at NCI. He further added,  Ã¢â‚¬Å"Together with the assistance of Powertech and BC Hydro, we are working hard to make the benefits of fuel cells and their promise of high efficiency and zero emissions a viable reality.†A fuel cell vehicle is in consequence an electric vehicle, using a fuel cell to alter hydrogen and oxygen into electricity. The electricity is produced by a chemical reaction inside the fuel cell stack when hydrogen from the fuel cylinder merges with oxygen in air. The only by-product is water, making FCVs completely emissions-free. Robb Thompson, Dynetek Industries Ltd said,  Ã¢â‚¬Å"With partners such as Nissan and BC Hydro, we are able to test compressed hydrogen in real world situations,†Ã‚  Ã¢â‚¬Å"Through these tests, we have demonstrated that compressed hydrogen is the best commercially suitable alternative for the success of the hydrogen economy.†Nissan will test the vehicle in a number o f environments and drive cycles, including moderate cold-weather, high-speed hill climbs and highway driving, to evaluate the vehicle's capabilities and the hydrogen fuel system's performance.  Livio Gambone, Manager, Vehicle Programs at Powertech said,  Ã¢â‚¬Å"As members of the Hydrogen Highway(TM), we are pleased to support Nissan's vehicle testing program,†Ã¢â‚¬Å"Our climate and geography, plus access to our seventy MPa hydrogen filling station, make the Vancouver area the best and only place to test the viability and endurance of this FCV.†The seventy MPa high-pressure hydrogen-powered Nissan X-Trail FCV is the company's most-recent developmental fuel cell vehicle. Equipped with the first-ever Nissan-constructed fuel cell stack, the X-Trail FCV also boasts a more compact design and increased power. A previous 2003 model offered a cruising range of 350 km, but thanks to improved stack efficiency and a 30 percent increase in the high-pressure Dynetek hydrogen cylin der's storage capacity, the new X-Trail FCV is expected to achieve a cruising range of more than 500 km.John Tak, President and CEO, Fuel Cells Canada said,  Ã¢â‚¬Å"We applaud Nissan Canada's decision to test their newest hydrogen powered fuel cell vehicle along the Hydrogen Highway(TM),† â€Å"As a world-leading centre for hydrogen and fuel cell expertise, British Columbia's Hydrogen Highway(TM) is an ideal proving ground to test and demonstrate these technologies.†Nissan has been working on FCV development since 1996. In addition to design and engineering work conducted in Japan, extensive testing and development has also been conducted in other markets, including the United States, where Nissan is a member of the California Fuel Cell Partnership (CaFCP). About Nissan Canada Inc. Nissan Canada Inc. is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), Nissan Canada directly employs two hundred and ninety staff, while one hundred and forty six independent businesses hold exclusive Nissan dealerships and twenty nine hold exclusive Infinity dealerships. (Jim Motavalli, 2003).Ten years devotion of Nissan for fuel-cell research has evolved as the latest FCV X-Trail sport/utility vehicle. Nissan engineered and assembled a fuel stack in-house and its most recent unit manages to squeeze the stack’s sophisticated technology in a smaller and lighter package. The new stack develops 120 horse power—35 horse power more than the one fixed to the previous 2003 FCV X-Trail. As a consequence the new model put forward better linear speeding up and response, higher top speed too.Fuel cell packaging has gifted the new vehicle with more freed passenger space. The lithium-ion battery pack, that is stored under the trunk floor, is also built smaller, permitting for more goods room. In addition to this the smaller fuel-cell unit releases 40 percent extra space under the front seats.The considerable egg shaped hydrogen tank, which is lined by aluminium in its inner wall and strengthened with carbon fiber in its outer covering posed substantial packaging problem. Nissan has resolved it by placing it under the rear seats with resultant diminished headroom. The texture of the new tank provides it with greater accommodative capacity imparting thirty percent more hydrogen storage capacity that has a great impact on vehicle cruising mileage, sometimes attaining three hundred and twelve miles.The vehicle X-trial has been observed efficient on the road. Drive of this car is as easy operative as selective drive and tapping into the zero-emission power once the onboard computer system indicates the green signal. Nissan has manufactured the FCV X-trail to bestow the drivers a feeling of normal driving experience a part from the apparent lack of a noxious exhaust. In fact the car is being propelled by the electrica l energy generated as a result of discussed chemical reaction. Since a train-like motor sound is audible from the background, however it is never annoying. (Robert L. Olson, 2003).The X-Trail accelerates readily up to a seventy mile per hour cruising speed and easily achieves a ninety three miles per hour top speed.  Japanese government has approved public road testing and leasing of the Nissan’s latest fuel cell vehicles due to Nissan’s determined hard work and research in the field of fuel cell technology. Let us see when Nissan markets its matchless vehicle for the use of consumers.References:Geographical (2003). Cleaning Up the World's Exhaust Pipes: They're Quiet, Efficient, Run on Renewable Energy Sources and Their Exhaust Is Just a Cloud of Water Vapour. Could the Rise of Fuel-Cell Vehicles Spell the End of the Internal Combustion Engine? Magazine article; Vol. 75, AugustJack Doyle (2000). Taken for a Ride: Detroit's Big Three and the Politics of Pollution; Fo ur Walls Eight WindowsJim Motavalli (2003). Power Plays: Fuel Cells Are Reaching the Market, in What Could Be a $100 Billion Industry; E, Vol. 14, JanuaryLloyd Dixon, Isaac Porche, Jonathan Kulick (2002). Driving Emissions to Zero: Are the Benefits of California's Zero Emission Vehicle Program Worth the Costs; RandPaul Nieuwenhuis, Peter Wells (2003). The Automotive Industry and the Environment: A Technical, Business and Social Future; CRC PressRobert L. Olson (2003). The Promise and Pitfalls of Hydrogen Energy: Nonpolluting and Renewable, Hydrogen Energy Holds Great Promise as an Energy Alternative in the Future. Here's a Look at What's Right about Hydrogen Energy- and How It Can Go Wrong; The Futurist, Vol. 37, July